{
  "slug": "why-bulk-purchasing-created-wholesale",
  "version": 1,
  "layout": "comparison",
  "nodes": [
    {
      "id": "n1",
      "type": "box-stack",
      "label": "Small Order",
      "x": 66,
      "y": 94,
      "w": 155,
      "h": 155,
      "detail": "high unit price"
    },
    {
      "id": "n2",
      "type": "divider",
      "label": "Volume",
      "x": 265,
      "y": 114,
      "w": 24,
      "h": 140
    },
    {
      "id": "n3",
      "type": "box-stack",
      "label": "Bulk Order",
      "x": 336,
      "y": 104,
      "w": 155,
      "h": 155,
      "detail": "low unit price"
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n3",
      "label": "larger quantity →",
      "style": "dashed"
    }
  ],
  "summary": "Buying in volume shifts negotiating power; unit price falls as order size rises.",
  "mechanism": "volume-price-inversion",
  "fig": "FIG. / MORE UNITS, LESS EACH",
  "animation": {
    "style": "reveal",
    "duration": 600,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n3",
    "support": [
      "n1"
    ],
    "icon": "box-stack",
    "label": "Bulk Order",
    "tilt": 0
  },
  "illustration": {
    "concept": "Large pallet of stacked wholesale units on left with low unit price tag; single retail unit on right with higher price; saving arrow between them",
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