{
  "slug": "why-direct-mail-could-target-strangers",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "ledger",
      "label": "Mailing List",
      "x": 67,
      "y": 86,
      "w": 162,
      "h": 162,
      "detail": "targeted names"
    },
    {
      "id": "n2",
      "type": "envelope",
      "label": "Printed Letter",
      "x": 284,
      "y": 96,
      "w": 82,
      "h": 82
    },
    {
      "id": "n3",
      "type": "stamp",
      "label": "Postal Stamp",
      "x": 284,
      "y": 198,
      "w": 82,
      "h": 82
    },
    {
      "id": "n4",
      "type": "person",
      "label": "Stranger",
      "x": 284,
      "y": 308,
      "w": 82,
      "h": 82,
      "detail": "recipient"
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "personalised"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "posted"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "delivered to"
    }
  ],
  "summary": "A list of targeted names enables a printed letter to reach strangers who had never entered your shop.",
  "mechanism": "list-driven-direct-outreach",
  "fig": "FIG. / A LETTER TO A LIST",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n2",
    "support": [
      "n1",
      "n3"
    ],
    "icon": "envelope",
    "label": "Printed Letter",
    "tilt": 0
  },
  "illustration": {
    "concept": "Street address grid with individual properties; one household circled as target; personalised envelope arcing toward it from right",
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