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  "slug": "why-display-windows-became-a-professional-discipline",
  "version": 1,
  "summary": "A dressed window transforms a shop facade into a silent sales argument visible to passing strangers.",
  "mechanism": "window-as-silent-salesperson",
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "store",
      "label": "Bare Shopfront",
      "x": 67,
      "y": 72,
      "w": 162,
      "h": 162,
      "detail": "goods inside"
    },
    {
      "id": "n2",
      "type": "neon-sign",
      "label": "Dressed Window",
      "x": 284,
      "y": 82,
      "w": 82,
      "h": 82,
      "detail": "composed display"
    },
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      "id": "n3",
      "type": "person",
      "label": "Passerby",
      "x": 284,
      "y": 192,
      "w": 82,
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      "id": "n4",
      "type": "store",
      "label": "Enters Shop",
      "x": 284,
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      "w": 82,
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      "from": "n1",
      "to": "n2",
      "label": "transformed by"
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    {
      "from": "n2",
      "to": "n3",
      "label": "stops"
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    {
      "from": "n3",
      "to": "n4",
      "label": "converts to"
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  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
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  "fig": "FIG. / THE GLASS THAT SOLD BEFORE THE DOOR OPENED",
  "presentation": {
    "style": "vignette",
    "hero": "n1",
    "support": [
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      "n3"
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    "icon": "window-display",
    "label": "Window display",
    "tilt": 0
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  "illustration": {
    "concept": "Professional display window with curated pedestal and draped tableau inside; two passersby on either side drawn in to look",
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