{
  "slug": "why-fixed-prices-changed-shopping",
  "version": 1,
  "layout": "comparison",
  "nodes": [
    {
      "id": "n1",
      "type": "person",
      "label": "Customer A",
      "x": 66,
      "y": 74,
      "w": 155,
      "h": 155
    },
    {
      "id": "n2",
      "type": "person",
      "label": "Customer B",
      "x": 338,
      "y": 78,
      "w": 155,
      "h": 155
    },
    {
      "id": "n3",
      "type": "tag",
      "label": "Price Tag",
      "x": 338,
      "y": 257,
      "w": 78,
      "h": 78,
      "detail": "same for all"
    },
    {
      "id": "n4",
      "type": "store",
      "label": "Retailer",
      "x": 338,
      "y": 312,
      "w": 78,
      "h": 78
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n3",
      "label": "sees same price"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "sees same price"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "set by"
    }
  ],
  "summary": "A printed price tag makes the same price visible to every customer, ending individual negotiation.",
  "mechanism": "posted-non-negotiable-price",
  "fig": "FIG. / THE PRICE THAT WAS THE SAME FOR EVERYONE",
  "animation": {
    "style": "reveal",
    "duration": 600,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n3",
    "support": [
      "n1",
      "n4"
    ],
    "icon": "tag",
    "label": "Price Tag",
    "tilt": -5
  },
  "illustration": {
    "concept": "Retail shelf with price tags on every item; no-haggling crossed-hands symbol above; three shoppers approaching identical tagged prices",
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