{
  "slug": "why-loyalty-programs-changed-repeat-business",
  "version": 1,
  "layout": "timeline",
  "nodes": [
    {
      "id": "n1",
      "type": "card",
      "label": "Stamp Card",
      "x": 185,
      "y": 38,
      "w": 160,
      "h": 160,
      "detail": "first visit"
    },
    {
      "id": "n2",
      "type": "card",
      "label": "Half Stamped",
      "x": 155,
      "y": 238,
      "w": 80,
      "h": 80,
      "detail": "returns"
    },
    {
      "id": "n3",
      "type": "card",
      "label": "Full Card",
      "x": 263,
      "y": 238,
      "w": 80,
      "h": 80,
      "detail": "tenth visit"
    },
    {
      "id": "n4",
      "type": "coin",
      "label": "Reward",
      "x": 371,
      "y": 238,
      "w": 80,
      "h": 80
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "fills over visits"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "completes"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "redeemed for"
    }
  ],
  "summary": "Each purchase fills a loyalty card; a full card earns a reward that draws the customer back.",
  "mechanism": "accumulated-visit-reward",
  "fig": "FIG. / THE STAMP THAT REMEMBERED YOU CAME BACK",
  "animation": {
    "style": "reveal",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n1",
    "support": [
      "n4"
    ],
    "icon": "stamp",
    "label": "Stamp",
    "tilt": -5
  },
  "illustration": {
    "concept": "Loyalty stamp card with 7 of 10 circles stamped; customer return-arc shows repeat visits; reward box awaits at the tenth stamp",
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