{
  "slug": "why-rental-models-changed-access-to-expensive-goods",
  "version": 1,
  "layout": "comparison",
  "nodes": [
    {
      "id": "n1",
      "type": "coin",
      "label": "Full Purchase",
      "x": 54,
      "y": 102,
      "w": 155,
      "h": 155,
      "detail": "one owner"
    },
    {
      "id": "n2",
      "type": "divider",
      "label": "vs",
      "x": 273,
      "y": 90,
      "w": 24,
      "h": 140
    },
    {
      "id": "n3",
      "type": "key",
      "label": "Rental Access",
      "x": 322,
      "y": 106,
      "w": 155,
      "h": 155,
      "detail": "time-limited"
    },
    {
      "id": "n4",
      "type": "person",
      "label": "Many Users",
      "x": 332,
      "y": 285,
      "w": 78,
      "h": 78
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "shared by over time",
      "style": "dashed"
    }
  ],
  "summary": "Ownership concentrates an asset with one buyer; rental spreads access across many users over time.",
  "mechanism": "time-share-access-model",
  "fig": "FIG. / PAYING FOR THE USE NOT THE THING",
  "animation": {
    "style": "reveal",
    "duration": 600,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n3",
    "support": [
      "n1",
      "n4"
    ],
    "icon": "key",
    "label": "Rental Access",
    "tilt": 0
  },
  "illustration": {
    "concept": "Left side: same camera for sale at high ownership price; right side: same camera available at small rental price plus time clock; ownership barrier divides the two options",
    "paths": [
      {
        "d": "M 66,120 L 234,120 Q 240,120 240,126 L 240,264 Q 240,270 234,270 L 66,270 Q 60,270 60,264 L 60,126 Q 60,120 66,120 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 99,95 L 151,95 Q 155,95 155,99 L 155,121 Q 155,125 151,125 L 99,125 Q 95,125 95,121 L 95,99 Q 95,95 99,95 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 150,160 C 169.3305,160 185,175.6695 185,195 C 185,214.3305 169.3305,230 150,230 C 130.6695,230 115,214.3305 115,195 C 115,175.6695 130.6695,160 150,160 Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 150,173 C 162.1506,173 172,182.8494 172,195 C 172,207.1506 162.1506,217 150,217 C 137.8494,217 128,207.1506 128,195 C 128,182.8494 137.8494,173 150,173 Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 150,187 C 154.4184,187 158,190.5816 158,195 C 158,199.4184 154.4184,203 150,203 C 145.5816,203 142,199.4184 142,195 C 142,190.5816 145.5816,187 150,187 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 70,285 L 160,285 Q 165,285 165,290 L 165,318 Q 165,323 160,323 L 70,323 Q 65,323 65,318 L 65,290 Q 65,285 70,285 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 75,300 L 158,300",
        "fill": "none",
        "weight": 2.5,
        "motion": "still"
      },
      {
        "d": "M 75,311 L 145,311",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 165,293 C 168.8661,293 172,296.1339 172,300 C 172,303.8661 168.8661,307 165,307 C 161.1339,307 158,303.8661 158,300 C 158,296.1339 161.1339,293 165,293 Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 300,55 L 300,345",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 292,180 L 308,180 Q 310,180 310,182 L 310,208 Q 310,210 308,210 L 292,210 Q 290,210 290,208 L 290,182 Q 290,180 292,180 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 366,120 L 534,120 Q 540,120 540,126 L 540,264 Q 540,270 534,270 L 366,270 Q 360,270 360,264 L 360,126 Q 360,120 366,120 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 399,95 L 451,95 Q 455,95 455,99 L 455,121 Q 455,125 451,125 L 399,125 Q 395,125 395,121 L 395,99 Q 395,95 399,95 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 450,160 C 469.33050000000003,160 485,175.6695 485,195 C 485,214.3305 469.33050000000003,230 450,230 C 430.66949999999997,230 415,214.3305 415,195 C 415,175.6695 430.66949999999997,160 450,160 Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 450,173 C 462.1506,173 472,182.8494 472,195 C 472,207.1506 462.1506,217 450,217 C 437.8494,217 428,207.1506 428,195 C 428,182.8494 437.8494,173 450,173 Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 450,187 C 454.4184,187 458,190.5816 458,195 C 458,199.4184 454.4184,203 450,203 C 445.5816,203 442,199.4184 442,195 C 442,190.5816 445.5816,187 450,187 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 367,285 L 437,285 Q 442,285 442,290 L 442,318 Q 442,323 437,323 L 367,323 Q 362,323 362,318 L 362,290 Q 362,285 367,285 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 372,300 L 435,300",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 372,311 L 425,311",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 480,275 C 493.8075,275 505,286.1925 505,300 C 505,313.8075 493.8075,325 480,325 C 466.1925,325 455,313.8075 455,300 C 455,286.1925 466.1925,275 480,275 Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 480,300 L 480,280",
        "fill": "none",
        "weight": 2,
        "motion": "draw"
      },
      {
        "d": "M 480,300 L 496,308",
        "fill": "none",
        "weight": 2,
        "motion": "draw"
      }
    ]
  }
}