{
  "slug": "why-return-policies-built-retail-trust",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "person",
      "label": "Customer",
      "x": 67,
      "y": 64,
      "w": 162,
      "h": 162
    },
    {
      "id": "n2",
      "type": "store",
      "label": "Purchase",
      "x": 296,
      "y": 66,
      "w": 82,
      "h": 82
    },
    {
      "id": "n3",
      "type": "receipt",
      "label": "Return Policy",
      "x": 296,
      "y": 176,
      "w": 82,
      "h": 82,
      "detail": "promise"
    },
    {
      "id": "n4",
      "type": "coin",
      "label": "Refund",
      "x": 296,
      "y": 284,
      "w": 82,
      "h": 82
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "buys"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "backed by"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "enables",
      "style": "loop"
    }
  ],
  "summary": "A published return policy reduces purchase risk; the refund promise increases willingness to buy.",
  "mechanism": "reversibility-as-purchase-incentive",
  "fig": "FIG. / THE PROMISE YOU COULD UNDO THE PURCHASE",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n3",
    "support": [
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      "n2"
    ],
    "icon": "loop-arrow",
    "label": "Loop arrow",
    "tilt": -5
  },
  "illustration": {
    "concept": "Customer passes returned item over shop counter; clerk reaches to accept; refund token flows back; trust arc overhead marks the guarantee fulfilled",
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