{
  "slug": "why-the-business-plan-became-required",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "person",
      "label": "Founder",
      "x": 67,
      "y": 52,
      "w": 162,
      "h": 162,
      "detail": "idea"
    },
    {
      "id": "n2",
      "type": "document",
      "label": "Business Plan",
      "x": 296,
      "y": 54,
      "w": 82,
      "h": 82,
      "detail": "model/forecast"
    },
    {
      "id": "n3",
      "type": "person",
      "label": "Investor",
      "x": 296,
      "y": 168,
      "w": 82,
      "h": 82
    },
    {
      "id": "n4",
      "type": "coin",
      "label": "Funding",
      "x": 296,
      "y": 280,
      "w": 82,
      "h": 82
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "writes"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "persuades"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "commits"
    }
  ],
  "summary": "A structured written document translates an idea into a credible forecast that persuades investors.",
  "mechanism": "credibility-document-for-capital",
  "fig": "FIG. / THE DOCUMENT WRITTEN TO MAKE SOMEONE BELIEVE",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n2",
    "support": [
      "n1",
      "n4"
    ],
    "icon": "document",
    "label": "Business Plan",
    "tilt": 0
  },
  "illustration": {
    "concept": "Business plan document with executive, financial, and strategy sections; investor figure reviews it; funding gate on far right waits to open",
    "paths": [
      {
        "d": "M 60,55 L 320,55 Q 325,55 325,60 L 325,320 Q 325,325 320,325 L 60,325 Q 55,325 55,320 L 55,60 Q 55,55 60,55 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 65,110 L 315,110",
        "fill": "none",
        "weight": 2.5,
        "motion": "still"
      },
      {
        "d": "M 65,175 L 315,175",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 65,230 L 315,230",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,75 L 308,75",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,88 L 308,88",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,100 L 308,100",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,125 L 308,125",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,140 L 308,140",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,155 L 308,155",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,167 L 308,167",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,190 L 308,190",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,205 L 308,205",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,220 L 308,220",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,245 L 308,245",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,260 L 308,260",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,270 L 308,270",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,282 L 308,282",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,295 L 308,295",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 72,308 L 308,308",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 400,149.4 C 407.157808,149.4 412.96,155.20219200000003 412.96,162.36 C 412.96,169.517808 407.157808,175.32000000000002 400,175.32000000000002 C 392.842192,175.32000000000002 387.04,169.517808 387.04,162.36 C 387.04,155.20219200000003 392.842192,149.4 400,149.4 Z",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 400,175.32 L 400,203.64",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 381.76,189.24 L 418.24,189.24",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 400,203.64 L 385.6,229.56 M 400,203.64 L 414.4,229.56",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 375,158 L 328,158",
        "fill": "none",
        "weight": 3,
        "motion": "still"
      },
      {
        "d": "M 473,85 L 543,85 Q 548,85 548,90 L 548,300 Q 548,305 543,305 L 473,305 Q 468,305 468,300 L 468,90 Q 468,85 473,85 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 473,85 L 543,85 Q 548,85 548,90 L 548,300 Q 548,305 543,305 L 473,305 Q 468,305 468,300 L 468,90 Q 468,85 473,85 Z",
        "fill": "none",
        "weight": 3,
        "motion": "still"
      },
      {
        "d": "M 508,170 C 519.046,170 528,178.954 528,190 C 528,201.046 519.046,210 508,210 C 496.954,210 488,201.046 488,190 C 488,178.954 496.954,170 508,170 Z",
        "fill": "none",
        "weight": 2.5,
        "motion": "still"
      },
      {
        "d": "M 501,190 L 515,190 Q 518,190 518,193 L 518,209 Q 518,212 515,212 L 501,212 Q 498,212 498,209 L 498,193 Q 498,190 501,190 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 435,190 L 466,190 M 454.0,194.8 L 466,190 L 454.0,185.2",
        "fill": "none",
        "weight": 4,
        "motion": "draw"
      }
    ]
  }
}