{
  "slug": "why-the-classified-ad-found-buyers",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "person",
      "label": "Seller",
      "x": 52,
      "y": 76,
      "w": 162,
      "h": 162,
      "detail": "unknown buyers"
    },
    {
      "id": "n2",
      "type": "document",
      "label": "Newspaper Column",
      "x": 272,
      "y": 76,
      "w": 82,
      "h": 82,
      "detail": "classified section"
    },
    {
      "id": "n3",
      "type": "person",
      "label": "Buyer A",
      "x": 272,
      "y": 194,
      "w": 82,
      "h": 82
    },
    {
      "id": "n4",
      "type": "person",
      "label": "Buyer B",
      "x": 272,
      "y": 300,
      "w": 82,
      "h": 82
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "places ad in"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "read by"
    },
    {
      "from": "n2",
      "to": "n4",
      "label": "read by"
    }
  ],
  "summary": "A small paid notice in the classified section reaches strangers scanning the newspaper for offers.",
  "mechanism": "print-notice-anonymous-reach",
  "fig": "FIG. / THE SMALL NOTICE THAT REACHED PEOPLE YOU DID NOT KNOW",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n2",
    "support": [
      "n1"
    ],
    "icon": "document",
    "label": "Newspaper Column",
    "tilt": 0
  },
  "illustration": {
    "concept": "Newspaper classified grid with rows of small ads; one listing circled; two buyers converging from opposite sides",
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