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      "type": "document",
      "label": "Company Name",
      "x": 52,
      "y": 96,
      "w": 155,
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      "detail": "words only"
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      "label": "→",
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      "y": 88,
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      "label": "Logo Mark",
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      "w": 155,
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      "detail": "visual symbol"
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      "label": "Recognises instantly",
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      "label": "distilled to"
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  "summary": "A company name distilled into a single mark communicates identity instantly without reading words.",
  "mechanism": "visual-identity-compression",
  "fig": "FIG. / THE MARK THAT STOOD FOR THE WHOLE COMPANY",
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    "stagger": 60
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    "label": "Logo Mark",
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