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  "slug": "why-the-franchise-manual-transferred-operations",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "factory",
      "label": "HQ Operations",
      "x": 52,
      "y": 72,
      "w": 162,
      "h": 162,
      "detail": "proven system"
    },
    {
      "id": "n2",
      "type": "book",
      "label": "Operations Manual",
      "x": 272,
      "y": 80,
      "w": 82,
      "h": 82,
      "detail": "written procedures"
    },
    {
      "id": "n3",
      "type": "store",
      "label": "Branch Store A",
      "x": 272,
      "y": 186,
      "w": 82,
      "h": 82
    },
    {
      "id": "n4",
      "type": "store",
      "label": "Branch Store B",
      "x": 272,
      "y": 292,
      "w": 82,
      "h": 82
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "codified in"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "delivered to"
    },
    {
      "from": "n2",
      "to": "n4",
      "label": "delivered to"
    }
  ],
  "summary": "Proven operating procedures are written into a manual; any franchisee can replicate the system exactly.",
  "mechanism": "procedural-codification-replication",
  "fig": "FIG. / THE BOOK THAT KNEW HOW TO RUN THE STORE",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
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  "presentation": {
    "style": "vignette",
    "hero": "n2",
    "support": [
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      "n3"
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    "icon": "book",
    "label": "Operations Manual",
    "tilt": -5
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