{
  "slug": "why-the-franchise-model-spread",
  "version": 1,
  "layout": "network",
  "nodes": [
    {
      "id": "n1",
      "type": "badge",
      "label": "Brand + System",
      "x": 250,
      "y": 202,
      "w": 158,
      "h": 158,
      "detail": "franchisor"
    },
    {
      "id": "n2",
      "type": "store",
      "label": "Location A",
      "x": 436,
      "y": 272,
      "w": 76,
      "h": 76,
      "detail": "franchisee"
    },
    {
      "id": "n3",
      "type": "store",
      "label": "Location B",
      "x": 262,
      "y": 314,
      "w": 76,
      "h": 76,
      "detail": "franchisee"
    },
    {
      "id": "n4",
      "type": "store",
      "label": "Location C",
      "x": 146,
      "y": 214,
      "w": 76,
      "h": 76,
      "detail": "franchisee"
    },
    {
      "id": "n5",
      "type": "coin",
      "label": "Royalty",
      "x": 320,
      "y": 98,
      "w": 76,
      "h": 76,
      "detail": "flows back"
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "licenses to"
    },
    {
      "from": "n1",
      "to": "n3",
      "label": "licenses to"
    },
    {
      "from": "n1",
      "to": "n4",
      "label": "licenses to"
    },
    {
      "from": "n2",
      "to": "n5",
      "label": "pays",
      "style": "dashed"
    },
    {
      "from": "n3",
      "to": "n5",
      "label": "pays",
      "style": "dashed"
    },
    {
      "from": "n4",
      "to": "n5",
      "label": "pays",
      "style": "dashed"
    }
  ],
  "summary": "A franchisor licenses brand and system to operators who run local copies, paying royalties on revenue.",
  "mechanism": "licensed-system-royalty-model",
  "fig": "FIG. / SELLING THE RIGHT TO COPY A BUSINESS",
  "animation": {
    "style": "assemble",
    "duration": 800,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n2",
    "support": [
      "n1",
      "n5"
    ],
    "icon": "store",
    "label": "Location A",
    "tilt": 0
  },
  "illustration": {
    "concept": "Mother store at map centre with four identical franchise branches at corners; lines connect each branch back to the parent",
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