{
  "slug": "why-the-money-back-guarantee-reduced-purchase-risk",
  "version": 1,
  "summary": "A money-back promise shifts the risk of a bad purchase from the buyer to the seller.",
  "mechanism": "seller-absorbs-purchase-risk",
  "layout": "comparison",
  "nodes": [
    {
      "id": "n1",
      "type": "person",
      "label": "Buyer bears risk",
      "x": 54,
      "y": 96,
      "w": 155,
      "h": 155,
      "detail": "no guarantee"
    },
    {
      "id": "n2",
      "type": "divider",
      "label": "→",
      "x": 273,
      "y": 88,
      "w": 24,
      "h": 140
    },
    {
      "id": "n3",
      "type": "person",
      "label": "Seller bears risk",
      "x": 322,
      "y": 100,
      "w": 155,
      "h": 155,
      "detail": "money back"
    },
    {
      "id": "n4",
      "type": "coin",
      "label": "Refund if unsatisfied",
      "x": 332,
      "y": 279,
      "w": 78,
      "h": 78
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n3",
      "label": "risk transferred to"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "backs up with"
    }
  ],
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "fig": "FIG. / THE PROMISE THAT MOVED THE RISK",
  "presentation": {
    "style": "vignette",
    "hero": "n1",
    "support": [
      "n4"
    ],
    "icon": "loop-arrow",
    "label": "Loop arrow",
    "tilt": 0
  },
  "illustration": {
    "concept": "Returned goods travel back to the shop while a separate money-back route places coins in the buyer’s open hand.",
    "paths": [
      {
        "d": "M63 155 126 112l66 43v151H63Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M79 185h38v43H79ZM137 191h38v115h-38Z",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M63 155h129",
        "fill": "none",
        "weight": 3,
        "motion": "still"
      },
      {
        "d": "M 237,225 L 310,225 Q 313,225 313,228 L 313,297 Q 313,300 310,300 L 237,300 Q 234,300 234,297 L 234,228 Q 234,225 237,225 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M234 225l39-18 40 18M273 207v18",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 226,273 L 165,273 M 175.0,269.0 L 165,273 L 175.0,277.0",
        "fill": "none",
        "weight": 4,
        "motion": "slide"
      },
      {
        "d": "M407 278h-55q-16 0-16-11t16-11h29l27-19q9-6 16-1l48 39v37h-66v-34Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M472 278h41v37h-41",
        "fill": "none",
        "weight": 3,
        "motion": "still"
      },
      {
        "d": "M151 116C227 30 407 41 435 151",
        "fill": "none",
        "weight": 3,
        "motion": "draw"
      },
      {
        "d": "M423 140l13 15 8-18",
        "fill": "none",
        "weight": 3,
        "motion": "still"
      },
      {
        "d": "M 419,158 C 428.9414,158 437,166.0586 437,176 C 437,185.9414 428.9414,194 419,194 C 409.0586,194 401,185.9414 401,176 C 401,166.0586 409.0586,158 419,158 Z",
        "fill": "paper",
        "weight": 3,
        "motion": "lift"
      },
      {
        "d": "M414 170h10M414 182h10",
        "fill": "none",
        "weight": 2,
        "motion": "lift"
      },
      {
        "d": "M 391,185 C 400.9414,185 409,193.0586 409,203 C 409,212.9414 400.9414,221 391,221 C 381.0586,221 373,212.9414 373,203 C 373,193.0586 381.0586,185 391,185 Z",
        "fill": "paper",
        "weight": 3,
        "motion": "lift"
      },
      {
        "d": "M386 197h10M386 209h10",
        "fill": "none",
        "weight": 2,
        "motion": "lift"
      },
      {
        "d": "M 442,194 C 451.9414,194 460,202.0586 460,212 C 460,221.9414 451.9414,230 442,230 C 432.0586,230 424,221.9414 424,212 C 424,202.0586 432.0586,194 442,194 Z",
        "fill": "paper",
        "weight": 3,
        "motion": "lift"
      },
      {
        "d": "M437 206h10M437 218h10",
        "fill": "none",
        "weight": 2,
        "motion": "lift"
      }
    ]
  }
}