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  "slug": "why-the-neon-sign-advertised-at-night",
  "version": 1,
  "layout": "comparison",
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      "id": "n1",
      "type": "store",
      "label": "Dark Shopfront",
      "x": 54,
      "y": 74,
      "w": 155,
      "h": 155,
      "detail": "invisible after dark"
    },
    {
      "id": "n2",
      "type": "divider",
      "label": "→",
      "x": 273,
      "y": 90,
      "w": 24,
      "h": 140
    },
    {
      "id": "n3",
      "type": "neon-sign",
      "label": "Neon Sign",
      "x": 322,
      "y": 78,
      "w": 155,
      "h": 155,
      "detail": "glowing after dark"
    },
    {
      "id": "n4",
      "type": "person",
      "label": "Passers-by",
      "x": 332,
      "y": 257,
      "w": 78,
      "h": 78,
      "detail": "see it"
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  "relationships": [
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      "from": "n1",
      "to": "n3",
      "label": "equipped with"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "visible to"
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  ],
  "summary": "An electrified gas tube glows in a shaped sign after dark, making a shop visible when natural light fails.",
  "mechanism": "electric-light-night-advertising",
  "fig": "FIG. / THE LIGHT THAT MEANT OPEN FOR BUSINESS",
  "animation": {
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    "duration": 600,
    "stagger": 60
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    "hero": "n3",
    "support": [
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    "icon": "neon-sign",
    "label": "Neon Sign",
    "tilt": 0
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  "illustration": {
    "concept": "Night-darkened building facade; bold neon tube script glowing inside storefront window; two passersby drawn toward the light from either side",
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