{
  "slug": "why-the-post-office-changed-market-reach",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "book",
      "label": "Mail Catalogue",
      "x": 67,
      "y": 56,
      "w": 162,
      "h": 162,
      "detail": "product + price"
    },
    {
      "id": "n2",
      "type": "document",
      "label": "Order Form",
      "x": 290,
      "y": 62,
      "w": 82,
      "h": 82,
      "detail": "mailed in"
    },
    {
      "id": "n3",
      "type": "factory",
      "label": "Warehouse",
      "x": 290,
      "y": 176,
      "w": 82,
      "h": 82,
      "detail": "packs goods"
    },
    {
      "id": "n4",
      "type": "person",
      "label": "Rural Customer",
      "x": 290,
      "y": 278,
      "w": 82,
      "h": 82,
      "detail": "receives"
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "generates"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "processed by"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "delivered to"
    }
  ],
  "summary": "A mailed catalogue reaches rural customers; they post an order form; the warehouse ships directly.",
  "mechanism": "catalogue-mail-order-rural-reach",
  "fig": "FIG. / THE CATALOGUE THAT LET YOU SHOP WITHOUT LEAVING HOME",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n1",
    "support": [
      "n2",
      "n3"
    ],
    "icon": "envelope",
    "label": "Envelope",
    "tilt": -5
  },
  "illustration": {
    "concept": "Merchant with shop on left sends letter via arcing post road over geographic distance; buyer with house on right receives goods and letter",
    "paths": [
      {
        "d": "M 95,229.4 C 102.157808,229.4 107.96000000000001,235.20219200000003 107.96000000000001,242.36 C 107.96000000000001,249.517808 102.157808,255.32000000000002 95,255.32000000000002 C 87.842192,255.32000000000002 82.03999999999999,249.517808 82.03999999999999,242.36 C 82.03999999999999,235.20219200000003 87.842192,229.4 95,229.4 Z",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 95,255.32 L 95,283.64",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 76.75999999999999,269.24 L 113.24000000000001,269.24",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 95,283.64 L 80.6,309.56 M 95,283.64 L 109.4,309.56",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 52,160 L 154,160 Q 158,160 158,164 L 158,271 Q 158,275 154,275 L 52,275 Q 48,275 48,271 L 48,164 Q 48,160 52,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 43,160 L 103,130 L 163,160",
        "fill": "none",
        "weight": 2.5,
        "motion": "still"
      },
      {
        "d": "M 68,195 L 102,195 Q 105,195 105,198 L 105,272 Q 105,275 102,275 L 68,275 Q 65,275 65,272 L 65,198 Q 65,195 68,195 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 112,230 L 159,230 Q 163,230 163,234 L 163,261 Q 163,265 159,265 L 112,265 Q 108,265 108,261 L 108,234 Q 108,230 112,230 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 108,230 L 135,248 L 163,230",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 160,240 C 220,175 360,175 440,240",
        "fill": "none",
        "weight": 2.5,
        "motion": "draw"
      },
      {
        "d": "M 160.0,235.0 C 162.7615,235.0 165.0,237.2385 165.0,240.0 C 165.0,242.7615 162.7615,245.0 160.0,245.0 C 157.2385,245.0 155.0,242.7615 155.0,240.0 C 155.0,237.2385 157.2385,235.0 160.0,235.0 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 253.33333333333331,178.7083487540115 C 256.0948333333333,178.7083487540115 258.3333333333333,180.94684875401148 258.3333333333333,183.7083487540115 C 258.3333333333333,186.4698487540115 256.0948333333333,188.7083487540115 253.33333333333331,188.7083487540115 C 250.5718333333333,188.7083487540115 248.33333333333331,186.4698487540115 248.33333333333331,183.7083487540115 C 248.33333333333331,180.94684875401148 250.5718333333333,178.7083487540115 253.33333333333331,178.7083487540115 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 346.66666666666663,178.70834875401147 C 349.42816666666664,178.70834875401147 351.66666666666663,180.94684875401146 351.66666666666663,183.70834875401147 C 351.66666666666663,186.46984875401148 349.42816666666664,188.70834875401147 346.66666666666663,188.70834875401147 C 343.9051666666666,188.70834875401147 341.66666666666663,186.46984875401148 341.66666666666663,183.70834875401147 C 341.66666666666663,180.94684875401146 343.9051666666666,178.70834875401147 346.66666666666663,178.70834875401147 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 440.0,235.0 C 442.7615,235.0 445.0,237.2385 445.0,240.0 C 445.0,242.7615 442.7615,245.0 440.0,245.0 C 437.2385,245.0 435.0,242.7615 435.0,240.0 C 435.0,237.2385 437.2385,235.0 440.0,235.0 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 505,229.4 C 512.157808,229.4 517.96,235.20219200000003 517.96,242.36 C 517.96,249.517808 512.157808,255.32000000000002 505,255.32000000000002 C 497.842192,255.32000000000002 492.04,249.517808 492.04,242.36 C 492.04,235.20219200000003 497.842192,229.4 505,229.4 Z",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 505,255.32 L 505,283.64",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 486.76,269.24 L 523.24,269.24",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 505,283.64 L 490.6,309.56 M 505,283.64 L 519.4,309.56",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 444,190 L 546,190 Q 550,190 550,194 L 550,276 Q 550,280 546,280 L 444,280 Q 440,280 440,276 L 440,194 Q 440,190 444,190 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 435,190 L 495,162 L 555,190",
        "fill": "none",
        "weight": 2.5,
        "motion": "still"
      },
      {
        "d": "M 445,240 L 430,240 M 440.0,236.0 L 430,240 L 440.0,244.0",
        "fill": "none",
        "weight": 4,
        "motion": "slide"
      },
      {
        "d": "M 252,155 L 348,155 Q 352,155 352,159 L 352,206 Q 352,210 348,210 L 252,210 Q 248,210 248,206 L 248,159 Q 248,155 252,155 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 248,155 L 300,140 L 352,155",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 352,182 L 442,222 M 431.2373306495836,221.59386153394655 L 442,222 L 434.4864383780112,214.28336914498448",
        "fill": "none",
        "weight": 4,
        "motion": "draw"
      }
    ]
  }
}