{
  "slug": "why-the-subscription-model-changed-revenue",
  "version": 1,
  "layout": "timeline",
  "nodes": [
    {
      "id": "n1",
      "type": "coin",
      "label": "One-time Sale",
      "x": 192,
      "y": 42,
      "w": 160,
      "h": 160,
      "detail": "single revenue event"
    },
    {
      "id": "n2",
      "type": "calendar",
      "label": "Month 1",
      "x": 107,
      "y": 246,
      "w": 80,
      "h": 80,
      "detail": "recurring charge"
    },
    {
      "id": "n3",
      "type": "calendar",
      "label": "Month 6",
      "x": 215,
      "y": 246,
      "w": 80,
      "h": 80
    },
    {
      "id": "n4",
      "type": "calendar",
      "label": "Month 12",
      "x": 323,
      "y": 246,
      "w": 80,
      "h": 80
    },
    {
      "id": "n5",
      "type": "graph",
      "label": "Predictable Revenue",
      "x": 431,
      "y": 246,
      "w": 80,
      "h": 80
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "converted to"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "continues"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "continues"
    },
    {
      "from": "n2",
      "to": "n5",
      "label": "accumulates into"
    },
    {
      "from": "n4",
      "to": "n5",
      "label": "accumulates into"
    }
  ],
  "summary": "A one-time sale is replaced by recurring charges; revenue accumulates predictably over time.",
  "mechanism": "recurring-charge-revenue-accumulation",
  "fig": "FIG. / THE PAYMENT THAT KEPT COMING AFTER THE FIRST ONE",
  "animation": {
    "style": "reveal",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n5",
    "support": [
      "n1",
      "n2"
    ],
    "icon": "loop-arrow",
    "label": "Loop arrow",
    "tilt": 0
  },
  "illustration": {
    "concept": "12-month calendar strip; coin drops into each month box; cumulative revenue line rises left to right; subscriber figures multiply toward right end",
    "paths": [
      {
        "d": "M 55,160 L 87,160 Q 90,160 90,163 L 90,217 Q 90,220 87,220 L 55,220 Q 52,220 52,217 L 52,163 Q 52,160 55,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 97,160 L 129,160 Q 132,160 132,163 L 132,217 Q 132,220 129,220 L 97,220 Q 94,220 94,217 L 94,163 Q 94,160 97,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 139,160 L 171,160 Q 174,160 174,163 L 174,217 Q 174,220 171,220 L 139,220 Q 136,220 136,217 L 136,163 Q 136,160 139,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 181,160 L 213,160 Q 216,160 216,163 L 216,217 Q 216,220 213,220 L 181,220 Q 178,220 178,217 L 178,163 Q 178,160 181,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 223,160 L 255,160 Q 258,160 258,163 L 258,217 Q 258,220 255,220 L 223,220 Q 220,220 220,217 L 220,163 Q 220,160 223,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 265,160 L 297,160 Q 300,160 300,163 L 300,217 Q 300,220 297,220 L 265,220 Q 262,220 262,217 L 262,163 Q 262,160 265,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 307,160 L 339,160 Q 342,160 342,163 L 342,217 Q 342,220 339,220 L 307,220 Q 304,220 304,217 L 304,163 Q 304,160 307,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 349,160 L 381,160 Q 384,160 384,163 L 384,217 Q 384,220 381,220 L 349,220 Q 346,220 346,217 L 346,163 Q 346,160 349,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 391,160 L 423,160 Q 426,160 426,163 L 426,217 Q 426,220 423,220 L 391,220 Q 388,220 388,217 L 388,163 Q 388,160 391,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 433,160 L 465,160 Q 468,160 468,163 L 468,217 Q 468,220 465,220 L 433,220 Q 430,220 430,217 L 430,163 Q 430,160 433,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 475,160 L 507,160 Q 510,160 510,163 L 510,217 Q 510,220 507,220 L 475,220 Q 472,220 472,217 L 472,163 Q 472,160 475,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 517,160 L 549,160 Q 552,160 552,163 L 552,217 Q 552,220 549,220 L 517,220 Q 514,220 514,217 L 514,163 Q 514,160 517,160 Z",
        "fill": "paper",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 71,152 A 9,9 0 1,0 71,134 A 9,9 0 1,0 71,152 M 113,152 A 9,9 0 1,0 113,134 A 9,9 0 1,0 113,152 M 155,152 A 9,9 0 1,0 155,134 A 9,9 0 1,0 155,152 M 197,152 A 9,9 0 1,0 197,134 A 9,9 0 1,0 197,152 M 239,152 A 9,9 0 1,0 239,134 A 9,9 0 1,0 239,152 M 281,152 A 9,9 0 1,0 281,134 A 9,9 0 1,0 281,152 M 323,152 A 9,9 0 1,0 323,134 A 9,9 0 1,0 323,152 M 365,152 A 9,9 0 1,0 365,134 A 9,9 0 1,0 365,152 M 407,152 A 9,9 0 1,0 407,134 A 9,9 0 1,0 407,152 M 449,152 A 9,9 0 1,0 449,134 A 9,9 0 1,0 449,152 M 491,152 A 9,9 0 1,0 491,134 A 9,9 0 1,0 491,152 M 533,152 A 9,9 0 1,0 533,134 A 9,9 0 1,0 533,152",
        "fill": "none",
        "weight": 2,
        "motion": "slide"
      },
      {
        "d": "M 52,285 L 548,285",
        "fill": "none",
        "weight": 2,
        "motion": "still"
      },
      {
        "d": "M 71,275 C 155,258 240,238 325,218 C 410,198 462,193 548,178",
        "fill": "none",
        "weight": 2.5,
        "motion": "draw"
      },
      {
        "d": "M 71,270 C 73.7615,270 76,272.2385 76,275 C 76,277.7615 73.7615,280 71,280 C 68.2385,280 66,277.7615 66,275 C 66,272.2385 68.2385,270 71,270 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 155,252 C 157.7615,252 160,254.2385 160,257 C 160,259.7615 157.7615,262 155,262 C 152.2385,262 150,259.7615 150,257 C 150,254.2385 152.2385,252 155,252 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 239,234 C 241.7615,234 244,236.2385 244,239 C 244,241.7615 241.7615,244 239,244 C 236.2385,244 234,241.7615 234,239 C 234,236.2385 236.2385,234 239,234 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 323,216 C 325.7615,216 328,218.2385 328,221 C 328,223.7615 325.7615,226 323,226 C 320.2385,226 318,223.7615 318,221 C 318,218.2385 320.2385,216 323,216 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 407,198 C 409.7615,198 412,200.2385 412,203 C 412,205.7615 409.7615,208 407,208 C 404.2385,208 402,205.7615 402,203 C 402,200.2385 404.2385,198 407,198 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 533,171 C 535.7615,171 538,173.2385 538,176 C 538,178.7615 535.7615,181 533,181 C 530.2385,181 528,178.7615 528,176 C 528,173.2385 530.2385,171 533,171 Z",
        "fill": "ink",
        "weight": 0,
        "motion": "still"
      },
      {
        "d": "M 52,318 L 545,318 M 531.0,323.6 L 545,318 L 531.0,312.4",
        "fill": "none",
        "weight": 2,
        "motion": "draw"
      },
      {
        "d": "M 95,317.3 C 98.877146,317.3 102.02,320.442854 102.02,324.32 C 102.02,328.197146 98.877146,331.34 95,331.34 C 91.122854,331.34 87.98,328.197146 87.98,324.32 C 87.98,320.442854 91.122854,317.3 95,317.3 Z",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 95,331.34 L 95,346.68",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 85.12,338.88 L 104.88,338.88",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 95,346.68 L 87.2,360.72 M 95,346.68 L 102.8,360.72",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 258,317.3 C 261.877146,317.3 265.02,320.442854 265.02,324.32 C 265.02,328.197146 261.877146,331.34 258,331.34 C 254.122854,331.34 250.98,328.197146 250.98,324.32 C 250.98,320.442854 254.122854,317.3 258,317.3 Z",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 258,331.34 L 258,346.68",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 248.12,338.88 L 267.88,338.88",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 258,346.68 L 250.2,360.72 M 258,346.68 L 265.8,360.72",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 440,317.3 C 443.877146,317.3 447.02,320.442854 447.02,324.32 C 447.02,328.197146 443.877146,331.34 440,331.34 C 436.122854,331.34 432.98,328.197146 432.98,324.32 C 432.98,320.442854 436.122854,317.3 440,317.3 Z",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 440,331.34 L 440,346.68",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 430.12,338.88 L 449.88,338.88",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      },
      {
        "d": "M 440,346.68 L 432.2,360.72 M 440,346.68 L 447.8,360.72",
        "fill": "none",
        "weight": 4,
        "motion": "still"
      }
    ]
  }
}