{
  "slug": "why-trademarks-protected-business-identity",
  "version": 1,
  "layout": "flow",
  "nodes": [
    {
      "id": "n1",
      "type": "badge",
      "label": "Distinctive Mark",
      "x": 52,
      "y": 66,
      "w": 162,
      "h": 162,
      "detail": "word/logo"
    },
    {
      "id": "n2",
      "type": "document",
      "label": "Registration",
      "x": 278,
      "y": 70,
      "w": 82,
      "h": 82,
      "detail": "official record"
    },
    {
      "id": "n3",
      "type": "lock",
      "label": "Legal Protection",
      "x": 278,
      "y": 180,
      "w": 82,
      "h": 82,
      "detail": "exclusive use"
    },
    {
      "id": "n4",
      "type": "person",
      "label": "Consumer Trusts",
      "x": 278,
      "y": 288,
      "w": 82,
      "h": 82
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "filed for"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "grants"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "allows"
    }
  ],
  "summary": "A mark registered gives its owner exclusive use; consumers can trust consistency of quality behind the name.",
  "mechanism": "registered-exclusive-mark-use",
  "fig": "FIG. / THE MARK THAT PROMISED CONSISTENCY BEFORE YOU OPENED THE BOX",
  "animation": {
    "style": "assemble",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n1",
    "support": [
      "n2",
      "n3"
    ],
    "icon": "badge",
    "label": "Distinctive Mark",
    "tilt": 0
  },
  "illustration": {
    "concept": "The same maker’s mark appears on a bottle, a tin, and a carton, letting buyers recognize consistent origin across different products.",
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