{
  "slug": "why-warranties-built-customer-confidence",
  "version": 1,
  "layout": "timeline",
  "nodes": [
    {
      "id": "n1",
      "type": "store",
      "label": "Purchase",
      "x": 186,
      "y": 48,
      "w": 160,
      "h": 160,
      "detail": "sale complete"
    },
    {
      "id": "n2",
      "type": "document",
      "label": "Warranty",
      "x": 156,
      "y": 256,
      "w": 80,
      "h": 80,
      "detail": "written promise"
    },
    {
      "id": "n3",
      "type": "calendar",
      "label": "Coverage Period",
      "x": 264,
      "y": 256,
      "w": 80,
      "h": 80,
      "detail": "1–2 years"
    },
    {
      "id": "n4",
      "type": "factory",
      "label": "Repair/Replace",
      "x": 372,
      "y": 256,
      "w": 80,
      "h": 80,
      "detail": "if defective"
    }
  ],
  "relationships": [
    {
      "from": "n1",
      "to": "n2",
      "label": "backed by"
    },
    {
      "from": "n2",
      "to": "n3",
      "label": "valid during"
    },
    {
      "from": "n3",
      "to": "n4",
      "label": "triggers"
    }
  ],
  "summary": "A written warranty makes the seller's promise outlast the sale; the customer can buy with less risk.",
  "mechanism": "post-sale-promise-confidence",
  "fig": "FIG. / THE PROMISE THAT OUTLASTED THE SALE",
  "animation": {
    "style": "reveal",
    "duration": 700,
    "stagger": 60
  },
  "presentation": {
    "style": "vignette",
    "hero": "n1",
    "support": [
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      "n3"
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    "icon": "badge",
    "label": "Badge",
    "tilt": 0
  },
  "illustration": {
    "concept": "Product sits beneath a warranty dome arc; time ticks along the arc from purchase to end of coverage; repair/replace hand symbol waits at the arc's far end",
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